Messaging apps are the center of our daily life conversation, and in India, Instagram and WhatsApp is the dominant player. However, Arattai, developed by Zoho Corporation in India. Arattai is a Tamil word which means conservation in Tamil. The Arattai messenger is launched to create Indigenous tailored for Indian users. Arattai offers Instant messaging (IM) and Voice over (VoIP) application developed for Indians. Recently, Sridhar Vembu said the data of Indian users will remain in India and he promised to offer privacy and end-to-encryption. Let’s Breakdown Arattai vs WhatsApp
Arattai is a made in India application that is totally safe and secure. Arattai developed under Sridhar Vembu in January 2021. Arattai is made in India messaging and VoIP app that offers fast online chat and calling features similar to WhatsApp.
Arattai vs WhatsApp: Features and Functionality Compared
Arattai is building better functionality than other dominant social messaging app. Arattai offers basic texting and video calls that comes with disappearing messages. The Arattai also offers group chat, cloud backup, and business tools like Zoom meeting application. Arattai is lightweight and still in developing phase. The Arattai application needs lots of enhancement-like theme, chat glitches and less cluttered.
The WhatsApp is enhanced with hundreds of features and functionalities over a decade. The WhatsApp offers voice and instant messaging functionality along with disappearing messages, groups, inbuilt UPI payment mode, business tools for business account. Its integration with Meta ecosystem makes it cross platform convenient for users, WhatsApp feels more mature, Arattai is still in developing phase and it needs to enhance their functionalities to stand out in future.
Which Messaging App Offers Better Privacy and Data Protection?
One of the biggest differences between Arattai and WhatsApp lies in privacy concerns. WhatsApp is currently owned by Meta, has faced criticism for sharing important personal data of millions of Indians meta-data with parent company. They still trying to maintain the end-to-end encryption to protect their users from getting exploited. The WhatsApp also integrated by channels that disclose people privacy in several ways.
The WhatsApp channels promote unreliable content. However, WhatsApp is integrated by powerful Meta AI to help people to access Artificial intelligence (AI) that offers many useful functionalities. The Arattai is developed to protect users’ privacy.
Zoho Corporation has long record of restrict ad-business model. The Zoho company ensure the users data will not be sold to any third parties. This makes user friendly and appealing for privacy concern users especially after WhatsApp controversial privacy-policy frequent update.
How Arattai and WhatsApp Compete for Users in India and Beyond?
WhatsApp’s strength is its global user base of over 3 billion people around the world. It is used as default messaging apps in many countries including India. The WhatsApp is ruling the world market globally which makes it difficult to replace. People have become habitual to texting and group chatting, and due to its wide adoption, users rarely need to be convinced to join any other social media messaging app.
Arattai appeals to be different instant messaging application. The Arattai resonated with its users to provide safe, secure, reliable communication experience. The Arattai is Indian-built alternative that most of the people are joining. As per the recent data 3,70,000 people have sign-ups for Arattai within 4 days. The Arattai userbase is small as compared to WhatsApp but it is growing in tremendous rate in India. Many Bollywood celebrities, professionals and students are using the Arattai messaging application.
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Final Take
WhatsApp remain Global leader in messaging. Although, Arattai vs WhatsApp, Arattai is coming to lead the social media instant messaging space. WhatsApp’s massive user base established features still give it a significant edge. Arattai ensures that users have credible, safe, secure, and India-made alternative.
